Essential
Flat colour / open wordmark
The identity, reduced to its essentials.
The plate disappears. A solid orange G and uninterrupted Carbon Black lettering carry the whole identity. Generous separation gives the compact shape room to breathe.
THE NEXT CHAPTER
From a simple mark to a piece of metal.
Ten directions for the orange G and silver wordmark.
Explore a direction for its construction notes and size checks. Select up to three to compare.
Flat colour / open wordmark
The plate disappears. A solid orange G and uninterrupted Carbon Black lettering carry the whole identity. Generous separation gives the compact shape room to breathe.
Soft silver / shallow relief
A continuous silver gradient replaces the hard reflection line. The orange G has a shallow edge and a softer highlight, while the navy letters sit cleanly on the face.
One piece / orange inlay
The icon and word share one pale surface. The orange G is set into a square recess, and the continuous outer shape turns the two parts into a single object.
Open frame / fine rules
A fine frame keeps the memory of the original plate while allowing the page to show through. A short orange rule connects the word to the G without colouring the letters.
Cut aluminium / recessed letters
Clipped corners and a recessed word make the plate feel cut from a solid piece of aluminium. The orange mark is an enamel insert with a sharp upper edge.
Directional grain / rolled edge
Fine horizontal grain gives the silver a tangible surface. A narrow top highlight and darker lower edge add thickness; the orange G stays smooth against the brushed plate.
Silver glass / diagonal reflection
A translucent silver face, a clear edge and a diagonal reflection bring light into the plate. The orange G has a polished surface, with no yellow or gold in its highlights.
Dark enamel / silver lettering
The plate becomes deep navy and the word becomes silver. A fine bright edge separates the badge from a dark header, and the orange G remains the strongest colour.
Extruded form / cast silver
Visible side faces give both the G and the plate real thickness. The face stays square to the viewer, so the familiar proportions and condensed lettering remain easy to read.
Split reflection / classic bevel
A pronounced reflection line, bright silver rim and bevelled orange G bring back the original interface energy. The word stays dark, compact and unmistakably familiar.
03 / TAKE A CLOSER LOOK
Every direction has a light version, a dark version and a separate G. Inspect the letters at header size, then compare the symbols at 16 pixels.